Dutch 2:D/3:D At Totem Soho
An exploration of Graphic and Furniture Design from the Netherlands
May 17 - June 13, 2002
Totem, a multi-faceted company dedicated to promoting
design through physical stores, exhibitions and educational multi-media
brings another inspirational event to the New York design scene. The company
was founded in 1997 by David
Shearer to explore the meaning that inherently resides behind the
best design available to the market through an educational process that
focuses not just on objects but on the people and processes behind the
design. Opening during the ICFF (International Contemporary Furniture Fair)
in New York in May, Double Dutch takes an in-depth look at a country with
a rich history of design and culture.
Focusing on the graphic design of the multi-disciplinary firm OPERA ontwerpers
and book designer Irma Boom as well as furniture design from Artifort and Pastoe,
Double Dutch looks at two sides of Dutch design as well as considering a bi-polar
The exploration of the Dutch mind, persona, character and personality offers
insight into the current plethora of art and design emanating from the Netherlands.
Holland is a small country that in many ways is the face of Western Europe. Due
to its global positioning and and an openness to other cultures, Holland doesn’t
bother to dub TV programs so everyone speaks five languages.... This multicultural
environment has created, at first glance; a country with no soul of it’s own.
A dichotomy in contrasts...This dualism, some might call it cultural schizophrenia,
brings the staid, conservative Dutch personality together with a social outlook
where anything goes. Dutch design to this end also exhibits tendencies that have
at once catapulted the personas and products to the forefront of the world with
exhibitions, books and a plethora of press. Take for example Droog design or
the Dutch Individuals…. Even on a more minute scale of Marre
Morrel or Harry and Camilla…Dutch
design is here to stay - whether we like it or not…the little Dutch boy has pulled
his finger from the dike and the flood is about to begin...
was founded in 1981. Since 1994 OPERA ontwerpers has two offices (Amsterdam
/ Breda) and is active in three design disciplines:three dimensional, graphic
and multimedia design. When work requires a strictly three dimensional
or graphic approach, OPERA designers work separately. OPERA interactive
media cooperate closely with OPERA graphic design in making websites and
cd-roms; and also with OPERA three dimensional design when interactive
displays, as part of the exhibition design, are concerned.
Boom Graphic designer, an Amsterdam based designer, has established
an international reputation with nearly 200 books that she has designed.
Her work is recognised for the uncompromising attitude in approaching projects,
reinterpreting the facts, and accepting nothing else but total freedom.
Ms. Boom received her degree at the AKI Art School in Enschedé, Holland.
For five years, she worked as a senior designer for the Government Printing & Publishing
Office in The Hague. She is now a freelance designer. She has taught at
the Gerritt Rietveld Academie in Amsterdam and the Jan van Eyck Akademie
in Maastricht. She has also taught at the Rhode Island School of Design,
the Art Institute of Chicago, and the California Institute of the Arts.
Her work has been published in I.D. and exhibited in the United States,
Germany, France, and the Netherlands. She was appointed lecturer in graphic
design at Yale in 1992.
and sold for more than 100 years furniture for the residential and contract
market. Set up as "garnisseur-tapisseur", expanded to become by the late
20s a producer of well designed furniture and internationally known. Kho
Liang Ie was the designer who in 1958 started the formation of an international
design team. Kho recruited the French designer Pierre Paulin and the Englishman
Geoffrey Harcourt, and by the end of the sixties the creativity of these
two designers has established for Artifort a world-wide reputation. The
colourful and revolutionary sculptures for upholstered seating of Pierre
Paulin opened a new world, while Geoffrey Harcourt attracted much admiration
with his contract seating which ranged from beam seating systems for waiting
areas to office and conference chairs.
in 1913, Pastoe was one of the first companies in the Netherlands to mass-produce
well designed, modern furniture after World War II. The company began with
a simple mission: to create timeless design based on simple geometric shapes
and minimalist detail. Today, almost nine decades after Pastoe's first
products were introduced in Europe, the company continues to build on its
past with an eye towards the future. By consistently working with designers
that share the company's disregard for whim or trend, Pastoe has the unique
distinction of having some of the most sought after original designs on
the vintage market, and some of the most innovative new products of today.
And, if the past is truly an indication of the future, these newer designs,
like their predecessors, are certain to become the heirlooms of tomorrow.
DOUBLE DUTCH SPONSORED BY: