|OFFECCT - Multi-cultural hybridysm
17 - June 24, 2001
OFFECCT was established in 1990 and is based in Sweden. They work in close collaboration
with internationally renowned designers to develop furniture for offices as well
as residential and hospitality environments. The designers chosen for this exhibition
reflect the cultural and geographic diversity that has been the goal of OFFECCTin creating a global design collection. The designers include; Claesson,
and Rune from Stockholm, Thomas Eriksson from Stockholm, Barber Osgerby from
London, Alfredo Haberli from Zurich, Jean-Marie Massaud from Paris and Karim
Rashid from New York. There will be a series of exhibitions planned around the
world with each designer featured in his own hometown during a relevant design
event. The collection will cumulate with a major presentation at the Salone
Milan in 2002. As a part of this program Totem will be featuring a new collection
by Karim Rashid along with pieces by several of the other designers during the
ICFF (International Contemporary Furniture Fair) May 19-24, 2001.
The world is changing. Our society is influenced by many different cultures,
lifestyles, religions, and nationalities, with a constant stream of new impulses
and idea being shared and gathered from all over the world. People with different
background, history and life experiences communicate and develop mutual values
about contemporary design. We sense a new multicultural lifestyle creating hybrids
from various sources and different needs and feelings regarding material, form
and design. This leads to design becoming more and more international and culturally
mixed. Today, and Italian or a Brazilian can create "Swedish" design. There is
a common expression "less is more", but to the contrary OFFECCT believes "more
is more", i.e. one designed object influences another, and another; which leads
to new designs. Multi-cultural hybridism.
Exploring these trends, David Shearer, founder of Totem Design, has collaborated
with OFFECCT to bring this exciting presentation to the New York design scene.
Featured during the ever-growing ICFF this event is sure to be a stand-out.
Karim Rashid, one of America's most interesting and vendible young designers,
has designed the interior of Totem Gallery. Rashid has dubbed the method used
for the space's soft and sleek look for orgonomics, referring to the blurring
between organic form and ergonomics, as well as describing a worldwide trend
of faster and softer for which Rashid is a frontrunner. Orgonomics is the next
step of Rashid's self-styled sensual minimalism, which has him made the recipient
of many awards, including the Daimler Chrysler 1999 Award, USA; the George Nelson
Award 1999; The Silver IDEA Award 1999 (Oh Chair); The Philadelphia Museum of
Art Collab Award 1999; and The Brooklyn Museum of Art Designer of the Year 1998.