A Storied Past, A Certain Future

Founded in 1913, Pastoe was one of the first companies in the Netherlands to mass-produce well designed, modern furniture after World War II. The company began with a simple mission: to create timeless design based on simple geometric shapes and minimalist detail. Today, almost nine decades after Pastoe's first products were introduced in Europe, the company continues to build on its past with an eye towards the future. By consistently working with designers that share the company's disregard for whim or trend, Pastoe has the unique distinction of having some of the most sought after original designs on the vintage market, and some of the most innovative new products of today. And, if the past is truly an indication of the future, these newer designs, like their predecessors, are certain to become the heirlooms of tomorrow.

R and Pastoe

From the period of 1945-1965, the Pastoe design team was headed by designer Cees Braakman, who made several important contributions to Dutch furniture design through the development of modular storage systems. These systems allowed the consumer to actively participate in the customization of the Pastoe line. The other basic features of Braakman's design are a strong sense of proportion and clean lines.

When Meyers, Snyderman and Stern were immediately taken with Braakman's work. Explains Meyers: "Braakman was truly ahead of his time -- everything about his design speaks to modern sensibilities, from the architectural silouhettes to the quality of the materials used to the highly functional product features. His work has endured because the pieces look as great today as they did the day they came off the production line." R has compiled an extensive collection of Braakman's storage cabinets, occasional tables, and seating, which will be presented in a brand new Gallery space that officially opens with the launch of this exhibition.

Totem and Pastoe

Totem Design Group is world renown for offering the very best design of today, bringing top European designers to the US market, while also nurturing the strongest young American designers. For Shearer and Schultz, the work of Pastoe was a perfect fit for their highly successful Tribeca design store. Says Shearer: "The products of Pastoe embody all the qualities that we look for in home and office furnishings: high design, high finishing and high function. As a result, the pieces not only look great from any angle, they enhance the space they are in which we feel is the true mark of great design. Totem offers a wide selection of storage systems, seating and tables, which reflect the same basic design principles that have endured throughout the company's long history.

For those who aren't able to view the exhibit in person, www.icon20.com will also feature a virtual tour of the exhibition, commencing with a live webcast of the May 21st opening reception. To access the show, browsers can simply log on the website, and with a simple click, enter a guided tour of both locations. Totem and R both believe in the importance of providing greater accessibility of design to the consumer via the Internet. Explains Meyers, "We are excited about Icon20.com coming on board for the exhibit. What better way to bring the exceptional design of the 20th century into the new century than through the Internet."