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The American Design Challenge: David Shearer's group show of seven American industrial design studios


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The Second Annual G7 Furniture Exhibit
 
Totem, New York's leading showcase for contemporary design, has teamed up with Surface Magazine and Bombay Sapphire to challenge the notion that good design and the meaning of "modern" must necessarily be dictated by European designers and manufacturers. Coming straight from an off-site showing during the Salone Internationale del Mobile in Milan 2000, G7, comprised of seven American upstarts, now present their latest work together for a second time during the ICFF (International Contemporary Furniture Fair) in New York.

Offering an alternative design paradigm to the one dominant at the large fairs, G7 proposes to steal some thunder away from the old standards in furniture and industrial design. Last year's G7 event garnered an enthusiastic response from the international lifestyle press, validating the power of a sophisticated new American consumer.

G7 is a varied group of award-winning proteges and prodigies - including immigrants eager to chase the fusion of art and commerce in the United States. Visitors can see the biological theme in the works of Dutch-Chilean trio Once (Marre Moerrel, Harry Paul Van Iersel and Camila Vega); the less-is-more ethos of San Francisco-based CCD (Christopher C. Deam); the savoir-faire-technological forms of French auto-didactic Pierre Bouguennec's Boum Design; the cool-headed approach of Prototype & Production (Chris Bundy and Ross Menuez); the science-fiction inspired, near-future geometric shapes of Worx (Michael Solis); the reductionist and multi-functional furniture of Comma (David Khouri and Roberto Guzman); and the utilitarian chic designs of Dinersan, Inc. (Nick Dine).

Besides a sportsmanlike spirit of competition, G7 is fueled by elements of spontaneity and surprise. Built with the intention to deflate the solitude of the chat-room era, these designs are built with as much levity and humor as they are streamlined for form and function. Sexy lines, unlikely materials and renegade constructions will fill the exhibition space.

Totem's founder David Shearer believes that G7 represents the beginning of a true American design movement, the likes of which we haven't seen for the past thirty or forty years. "It's incredibly rewarding to see the designers we've been nurturing for several years finally getting the recognition that they deserve."

Paola Antonelli, curator of architecture and design at the MoMA, echoes Shearer's sentiments. "A new generation of American designers has recently come to the forefront and will soon move the balance of creativity toward this side of the world," she said. "New York has at last embraced furniture and product design with the same proud passion with which it has celebrated its own local artists, interior and graphic designers, architects, art directors and multimedia mavericks. It is a great moment for American design."

Special thanks to Bombay Sapphire.
  
 
Copyright © 2008 David Shearer   
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