Totem Design, New York's leading institution comprised of DSGN Magazine,
totemdesign.com, and Totem Gallery, is pleased to announce the release
of several new furniture designs by young, up and coming Scandinavian
architects. These new products advance Totem's mission to spread the
appeal of contemporary design through education and be making the work
of promising young designers and architects available and affordable.
Design connoisseurs have long appreciated the influence of the
Scandinavian sensibility on modern design. Aalvar Alto, Eero Saarinen,
and Arne Jacobsen were seminal forces in the development of twentieth
century style. However, over the past few years, the Scandinavian
presence has reached a new peak, widening to a broader, popular
audience. Totem Design catalyzed this movement, offering lines
from Scandinavian design firms like CBI, Box Mobler, Asplund, and
David Design, for the past four years. Totem now continues its
contribution to the advance of Scandinavian design by bringing
the work of three new designers: Martin Claesson, Eero
Koivisto, and Ola Rune to the American Market.
Totem Design offers the Hockney Sofa System designed by Eero
Koivisto for Malmo-Based David Design, a Swedish company
that sells simple, direct and subtle design for everyday use.
Encompassing a complete array of components- including a novel
day-bed unit called the "chill out section" - the
Hockney brings new versitality to modular furniture. The Hockney's
flexibility allows it to accomidate any room, to be exactly tailored
to the needs of its intended space. Covered with multi-density
polyurethane, it comes in a "soft" version using foam
cushion with fiberfil for use at home, and a "medium" version
with hand-plated spring core cushion for contract use. The tables
have tops of medium density fiberboard lacquered in either white
or anthracite, with a matte lacquer finish. The Hockney System
is available in over 40 colors and fabrics.
The serene sensibility of Skandanavian furniture, lamps in clear
colors, utensils of simple elegance, is further articulated with
two new designs by Claesson, Koivisto, and Rune: Dripp
and Dropp,
and armchair and easychair that not only make an excellent aesthetic,
but a complimentary pair as well. Dripp is a sleek and comfortable
upholstered chair that comes with or without armrests and is
available in a wide range of refreshing colors that will lighten
up any office
space. Dropp - Dripp's senior partner - is an equally striking
easy chair. Dropp brings the plushness of Dripp to the livingroom:
its cradling for invites you to sit down for a rest even if you
don't need one. Dripp
and Dropp are mainstays of
the Skandiform line Totem's offering will mark their introduction
to America.
Totem will be featuring Koivisto,
Claesson, and Rune and
the Stockholm New York Exhibition this May in New York. Stockholm
New York is a presentation of trends in contemporary Swedish
design. Totem's participation will be sponsored by Bombay Sapphire.
CLAESSON, KOIVISTO, AND RUNE
Since establishing their architectural firm in 1993, Claesson, Koivisto, and
Rune have received numerous commissions to design furniture and other products
for several Scandinavian manufacturers. They have received many awards for
interior and individual designs including a Grand Prix Formex Award for
best exhibition design in all catagories at the Formex Design Fair in
1998. Trandscending typical minimalism, the trio works in what the call "essentialism" -
that is, refining what is significant in any one form, one room, or one architecture. "I
can understand if people people feel vulnerable in bare-bones environments," says
Koivisto, "but this is the only sensible way and the only thing
that actually works! Because it's really a matter of function. Function
and
freedom."
Since opening its flagship store in October 1997, Totem has
been the recipient of many awards, including "Best New Product" at
the New York International Gift Fair's Accent on Design in February,
1998 " Best Furniture Design" at the ICFF in May, 1998
and New York magazine's "Best Contemporary Furniture" award
for 1998.