Totem Design group launched a refreshingly vibrant line of mouse pads by New York based industrial designer Karim Rashid at the Accent on Design division of the international gift show. In keeping with its tradition of providing the public with well designed, accessible products, Totem is pleased to present new computer accessories. The graphic and iconic mousepads stand out in the typically putty-grey environment of the computer workstation. The pads, which capture Rashid's " sensually minimalistic" design sensibility, are revolutionizing the way we think about computer accessories.

" I believe objects would be raptures of experience, things that bring enjoyment, simplify tasks, and increase our levels of engagement and beauty, " says Rashid. The product line ranges in price from $12 for one eight different designs to $25 for a limited edition pad that will be signed by Karim and is limited to 100 pieces.

" With the next millennium looming on the horizon, Totem is excited about introducing products that address the new technology, manufacturing processes and materials available in the market place. At the same time, we strive to satisfy the niche that exists for affordable, everyday objects," according to David Shearer, Creative Director of Totem.

Totem's new line represents the strong ongoing relationship between Rashid and Totem. Rashid, who has designed for Issey Miyake, Fasem,Guzzini, Zeritalia, Umbra, Nambe among many others, has also won numerous distinctions; including the "I.D. Forty," and the "Good Design Award".