Design Scene: 2003

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Good Design is Smart Business 7: Integrated Design

Text from http://www.aigadc.org
Sponsored by Sappi Fine Paper, Good Design Is Smart Business explores the manner in which exceptional design contributes to business success. In 2003 this annual event will inspire you to reconsider conventional notions of the relationship between design and business.

At mid-century, the term "integrated design" was coined to describe a comprehensive design program for business that coordinated seemingly divergent and unrelated aspects of company operations--from bills and stationery to office and factory interiors continuing on through advertising. As part of the larger Good Design movement of the day, integrated design promised to increase the efficiency of companies, boost employee morale, and send revenues soaring. By bringing art into offices, stores, homes, and streets, integrated design could even transform society.

Good Design Is Smart Business 7 will showcase contemporary companies where such ideas still drive business plans. With an eye on the past and a look toward the future, Sappi Fine Paper of N.A. and AIGA DC will be your hosts for an evening of visionary thinking about design's role in business--past, present, and future.

Moderator:
Monica Hampton, Program Coordinator for Schools, Smithsonian Cooper-Hewitt, National Design Museum--ndm.si.edu
Monica Hampton is the Program Coordinator for Schools at Cooper-Hewitt, National Design Museum, Smithsonian Institution where she oversees the development of a diverse range of educational programs for children, schools and families. The award-winning, national role-model programs she has coordinated include the Summer Design Institute “Best Practices in Design Education” co-sponsored by AIGA and “Design Directions,” a free, design education program for NYC high school students. Among the exhibitions for which Hampton has developed tour materials are “The Work of Charles and Ray Eames: A Legacy of Invention” and “Design, and Culture Now: The National Design Triennial.”

Featured Speakers:
David Shearer, Founder and President, Totem Design--www.totemdesign.com -- David Shearer is the founder and president of Totem Design, America’s foremost design driven, education enhanced, multi-media forum for good design. Shearer’s vision to aestheticize daily life through education and the promotion of good design is total, extending from stores in Manhattan to include websites, a publication, exhibitions, public seminars, ® and design competitions. Approaching design marketing from an educational perspective is part of Shearer’s effort to widen the appreciation and appeal of good design.

Coco Connolly, Creative Manager, Target Corporation--www.target.com
Coco Connolly is the Creative Manager at Target, guiding the strategy and creative direction for a wide variety of Target projects, such as advertising campaigns, in-store displays and package designs. Leading collaborations between internal creative teams and outside design firms and advertising agencies, Connolly’s challenge is to encourage innovation while maintaining a consistent brand image for Target. Her role in Target’s ethnic marketing initiatives led to partnerships with artist Cheech Marin and designer Luis Fitch through which the successful “Chicano” exhibit, recently held at the Smithsonian Institution, was developed.