Bozart is a design, development, manufacturing and distribution
company founded in 1996 to provide actively exhibiting museum quality
artists the opportunity to design affordable children and “kidult”
products. All Bozart designs have authorship. Larry Mangel, the company
founder and president, was a former gallery director with a fairly
aggressive exhibition schedule. The gallery program included the artists
Donald Judd, Richard Serra, Andy Warhol, John Chamberlain, and Sol
Lewitt to name a few. Larry became frustrated with the gallery system
in the 90's and was looking for an alternate vehicle to "distribute" noteworthy
concepts. In 1995, he visited the NY Toyfair with his wife who was buying
for a specialty retail toy chain and was disappointed
at the lack of interesting design being exhibited. Larry was coming
to the realization that design, architecture, and video have a much
better chance of being viewed by a larger audience than the work
in the exhibitions that he was organizing.
